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Richard Haworth Has Introduced an Innovative Non-Shrink Header to Its Madison Towel Ranges

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Core Tip: Bed,bath and table linen supplier Richard Haworth has introduced an innovative non-shrink header to its Madison and Richmond towel range

Bed,bath and table linen supplier Richard Haworth has introduced an innovative non-shrink header to its Madison and Richmond towel ranges in a bid to improve the appearance of towels in hotels.

Richard Haworth's new header bar will ensure that towels look newer for longer,increasing the life span of the towel

The new header bar will ensure that towels look newer for longer,increasing the life span of the towel.The Madison and Richmond towel ranges,which are already used by a number of UK hotels,offer hospitality clients a selection of strong,durable and luxurious towels suitable for use in guest accommodation.

The Madison(600GSM)and Richmond(550GSM)towel ranges are available in white and are made from 100 per cent cotton.Richard Haworth is also able to personalise towel collections for hotels and bed and breakfasts with their brand name or logos.

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Raj Ruia,managing director of Richard Haworth,said:"Towels typically take the most strain in a hotel or leisure establishment.They're subject to rigorous daily routines of washing and drying at high temperatures.These procedures often leave the material lacking in volume and prematurely deformed.

"Our newly-developed header bar uses a special weaving process to ensure that the header reacts similarly to the body of the towel during washing and drying.This also means that the towel won't suffer from differential shrinkage,which typically happens in towels with a wide style header bar."

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This time last year,Richard Haworth launched Optima,a new bed linen that uses'never-before-used'technology to benefit hotels and their guests.The linen supplier also created an'open top'valance which is designed to save time and money for hotels and B&Bs More recently,it launched a Great British collection for hotels and restaurants to celebrate the best of Britain in the run up to the Queen's Diamond Jubilee and the London 2012 Olympics.

 
 
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